● Overview
A New Year’s Eve campaign for Dubai’s Roads and Transport Authority (RTA), addressing one of the city’s
highest-demand mobility moments...
The campaign positions public transport as the primary New Year’s Eve travel solution, balancing celebration with clarity across digital and on-ground touchpoints.
● Visual Direction
Night-first, premium aesthetic. Transport-led visuals with subtle celebratory accent
● Deliverables
Campaign Key Visuals
Static & Informational Posts
Transport Mode Highlights
Service Notices & Location-based Messaging
Motion Assets & On-ground Video Coverag
Static & Informational Posts
Transport Mode Highlights
Service Notices & Location-based Messaging
Motion Assets & On-ground Video Coverag
● On-Ground Coverage
On New Year’s Eve, the campaign extended on ground through coordinated video coverage, capturing real-time transport operations and city movement to support live and post-event communication.
The Great Team Behind This Project
Creative Lead & Visual Direction
Mohamed Rabie
Mohamed Rabie
Creatives:
Ahmed Saad
Mohamed Deyaa
Ahmed Saad
Mohamed Deyaa
Video & Animation:
Mohamed Wally
Ibrahim Bahgat
Omar Osman
Mohamed Wally
Ibrahim Bahgat
Omar Osman
Agency:
Socialeyez
Socialeyez
Client:
Roads & Transport Authority (RTA) Dubai
Roads & Transport Authority (RTA) Dubai
